My Role & Duration
Full Stack Designer
14 weeks
June 2021 - Jan 2022
At the introductory phase of the project, I conducted a user interview which helped me to define the problem statement. After the interview, I synthesized the data collected using affinity mapping method to find out any patterns. I then divided the data in different categories, comprising of user statement, age, motivation, goals, pain points, personality traits and technology expertise etc.
In the next phase, I created a user persona from the pattern discovered in affinity map and designed an empathy map which helped me to get clear insights of pain points, user needs, motivations, liking and disliking. Afterwards, I started with ideation of project with journey map, user flow, content inventory and sitemap for the website.
As the I idea was quite clear I started collaborating with client, development team and other stakeholders to start wireframing the project. In the beginning of the prototyping phase I created a rough sketches on paper so that I could get some ideation for making visual designs and later transformed sketches into lo-fi wireframes. After validating Lo-fi wireframes from stakeholders I moved to creating a design system which included Moodboard, Colors, Typography, Grid System, Iconography, etc. I had to skip the Hi-Fi prototyping because of the clarity, project cost and deadline so I handover the project to Development team and started to work on project management tasks.