SY Bazzar

www.sybazzar.com

Project Overview

SYBazzar is an innovative e-commerce platform that has been operating since 2022 and is dedicated to serving a wide range of product categories, including FMCG, apparel, and electronics, among others, in Nepal. SYBazzar was first operated exclusively in Nepal in 2022. But after 6 months of launching it has expanded its services to Cambodia, Vietnam and South Korea.

My Contributions

I worked as a product researcher at the early stage which involved feasibility study and client collaboration, continued on the project as a UX designer followed by UI designing work till the stage of final deployment.

This project first started with an idea of developing a web application later on mobile app was also introduced. While starting on this project I first studied on project requirements documents from both product team and clients and focused on the pain points of the competitors. In the next phase, I conducted questionnaire and a short interview session with with our clients to know about the user needs.
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Afterwards, I created three personas representing various users role to make user definition clear. Empathy mapping was done next which helped me to get a good insights of pain points, user needs and so on. To bridge the gap of user expectation from existing systems in same domain I conducted a competitor analysis with SWOT.
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After gathering all the necessary data I started creating user flows and information architecture. Afterthat, I started collaborating with development team with my paper sketching which eventually led to visual design. A huge number of iteration was done on design to fit changing system requirements. The hi-fi prototype was used to conduct a usability testing with Figma. The test was conducted on real time users. Further improvements was made as required after usability testing report analysis.

My Role & Duration

UI/UX Designer

22 weeks
May 2022 — Nov 2022

SY Bazzar

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