In this project I was playing a complete role of UX Researcher where I started with market survey with an objective to know peoples opinion on existing web service and find out how mobile app could solve those pain points. Then next, I took interviews with few users to clarify the persona. Afterthat, I moved on to competitor analysis to know the do's and don'ts for the application.
The data collected was analyzed using affinity mapping methods to find out the patterns. I then divided the data in different categories, comprising of user statement, age, motivation, goals, pain points, personality traits and technology expertise etc. Afterwards, I created a customer journey map from the users of web app to clarify the user flow. In the final stage of ideation site map and user flow was designed for the mobile app.
My Role & Duration
UX Researcher
21 weeks
May 2019 — Jul 2019
